Mnet VS
Brand Design
The King of Karaoke VS is a Mega Karaoke Survival presented by Mnet, a channel renowned for survival shows. Debuting on the CJ ENM-owned music channel Mnet, the show continues the legacy of the golden age of audition programs, following in the footsteps of 'Superstar K.' 'King of Karaoke: VS' presents a mega vocal showdown featuring singers from diverse backgrounds competing to be crowned the ultimate karaoke king. The show's logo, designed by the talented Mnet Brand Design Team, captures the essence of karaoke survival with its unique typelogo and iconic mirrorball imagery. This visual identity, inspired by Mnet's legacy of vocal survival programs, sets the stage for an unforgettable journey filled with music, passion, and competition.
research
"karaoke"
(noraebang, 노래방)
logo logic
logo
logo with hangeul text
(초대형 노래방 서바이벌, King of Karaoke)
color
poster
subtitle
vfx
opening title sequence
album cover
stage LED & VCR
Mnet 초대형 노래방 서바이벌 VS
King of Karaoke VS
Brand Design
Creative director : Ko Jaegeun
Art director : Shin Hyundae
Brand designer : Kim Jiyeon, Kim Junho
Lead designer : Kim Jiyeon
Brand design : Kim Jiyeon, Kim Junho
3d design : Kim Junho, Kim Jiyeon
ⓒ2023. CJ ENM all rights reserved
